Hello!
I'm Varanya,
Senior UX Designer.

Crafting impactful and engaging user experiences in digital products everyday.
Let's talk!
What can i do for you?

Discover my experience & skills

As a UX Designer, my goal is to put my creativity and expertise to work, making the world a better place. Here are a few of my standout qualities that I bring to the table as a designer and team member.

User Centered Approach

To deliver user-centric solutions user research is an important aspect of my design approach, I prioritize exploring the context and needs of users. With extensive experience in conducting user interviews and testing, I am skilled in gathering insights and feedback to iteratively refine my designs and ideas.

UI Design

My expertise lies in crafting responsive UI designs for both mobile and web platforms, ranging from initial wireframes to high-fidelity interactive prototypes.

Tools: Sketch, Figma, InVision

Synthesizing

With my strong skill in information synthesis, I effortlessly navigate between the big picture of product direction and a detailed focus on specific designs or projects. This makes me an excellent sounding board for anyone seeking to discuss their thoughts or ideas.

Communication

I excel in active listening, fostering transparent collaboration across teams, and skillfully synthesizing information to provide valuable feedback and facilitate design iterations within a team setting.
Experiences

From Ideas to Impact

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Structural, an Augeo Company

Senior UX/UI Designer // 3 Years // Minnesota, United States
At Structural, I led a platform redesign, boosting audience engagement by 25% and brand credibility with a cohesive, modern look. I facilitated cross-departmental workshops, increasing ideation by 35%, and scaled the platform for enterprise use, growing to over 400,000 users. My efforts in UI standardization cut inconsistencies by 60% and streamlined development, driving growth, ARR milestones in 2021-2022, and contributing to Structural's acquisition in 2023.

Audantic

Lead UX/UI Designer // 7 Months //  Washington, United States
At Audantic, I built a design system that cut development time by 40% and improved search efficiency and accuracy within three months. Working closely with the development team, I integrated targeted prototypes and interaction flows to solve complex design challenges. My redesign of the information architecture and key filters page boosted usability by 30%, making it easier for users to quickly find properties that match their needs.

Key Projects

Postcards
Gamified Rewards to Foster Positive Behavior Across Organizations
Platform Redesign
Increase Brand Credibility and Standardization
Scalable Design System
Boosting Usability and Reducing Development Time
Youth-Led Urban Planning
Empowering Communities with Technology
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Testimonials

See What Others Are Saying!

Insights from Those Who’ve Worked with Me!
“Varanya is the most thorough and detailed designer I have ever worked with. She excels at rapid iteration while also providing consistent and intuitive designs that align with user needs and the company’s product direction. Her acute attention to detail allows those working with her to quickly identify and address any discrepancies in the user-interface that could negatively impact users. Varanya is easy to talk to and encourages collaboration in the design process, making her a great addition to any team!”
Alicia Lynch
Full Stack Engineer, Audantic
“Her productivity and commitment to delivering high-quality work were exceptional. Not only did she contribute to our successes, but she also helped me grow personally by teaching me effective problem-solving techniques. Varanya's work ethics are exemplary—she is fast, responsive, and consistently produces outstanding results. It was a blessing to have had the opportunity to work with her.”
Ploi Ou-Udomying
Global Leader Development Program Trainee, BMW Group
“We brought Varanya in to work on redesigning our platform and to lead our UX efforts. She has a compelling approach to UX design that combines data and creativity.

When Varanya was asked to take on a new challenge, she got things right (or even better than expected) on the first time more often than I’ve seen with even some of my best colleagues. She was a frequent presenter to our entire company and stood out as highly-knowledgeable and engaged on all topics related to our product and user base. She also has a great sense of humor and is a very well-liked collaborator.

She was instrumental in helping put our company in the position to be sold to one of our partners. I hope I get the opportunity to work with her again.”
Scott Burns
ex-CEO Structural, (now)
Investor and Entreprenuer
“Varanya is great to work with. No detail goes unnoticed and she is a team player. She understands the user experience and how to improve the design to meet their needs. She would be a great addition to any Design/Product team.”
Matt Lippman
Customer Success Manager, Structural
“Varanya is an amazing designer and great co-worker. She has a keen eye for aesthetics and can transform complex product requirements into visually appealing prototypes for the engineering team.”
Andy Shi
Senior Software Engineer, Structural
Varanya is sharp, curious, and very talented. She dives in to understand a user's context, their goals, and how design can help people achieve their goals. She has a strong focus on empathic thinking, looking at a challenge from multiple angles, and genuinely questioning assumptions. She then applies these learnings into a well-thought out design, tests ideas with real people, and iterates with new learnings. She is incredible with constructive feedback and an avid collaborator.Working with Varanya made me even stronger. If you need a UX designer who has notably strong synthesis and thinking skills, I highly recommend Varanya.
Product Strategist, Structural
Sarita Parikh
About

Creative Designer with a focus on UX & UI

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More About Me
Let’s Talk

Let's make impactful experiences together!

Don't hesitate to initiate conversations with me. I'm always open and eager to connect!
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